What is Dynamics 365?

Find out more about what Dynamics 365 is, the business applications included within it, and what makes Microsoft's offering different!

What is Dynamics 365

What is Dynamics 365?

Simply put, Dynamics 365 is the family name for a range of business applications developed by Microsoft.

From engaging your customers, optimising operations, empowering your employees or transforming your products and services, Dynamics 365 provides you with insight about your business to help digitally transform and achieve success on your own terms. Fundamentally, it connects your data and applies intelligence, enabling you to understand your business across all its functional areas.

But that’s not all; with Dynamics 365 you can not only integrate applications with existing systems, but also build and extend upon them with customisations from the Microsoft Power Platform. This means you will be able to derive insights that turn into action—enabling better decisions and transformative processes, allowing you to reimagine engagement with your customers and generate greater value for them.

What Business Applications are included within Dynamics 365?

Within Dynamics 365 are the tools that your people need to drive your business: Finance, Supply Chain / Operations and Sales – together with HR, Field Service, Customer Service and Marketing.
What is Dynamic 365

Where did these applications come from?

To understand where these applications came from, let’s talk a bit about the history of Dynamics 365 Business Central (oh and if you’re interested in the history of ERP overall, head over to this page).

Dynamics 365 Business Central was formerly known as Dynamics NAV – and before that Navision. The Navision product was developed by Navision – a Danish company that Microsoft acquired in 2002. It then became a new division at Microsoft, named Microsoft Business Solutions (of which Microsoft Dynamics forms a part). Then we have Dynamics 365 Finance & Operations. This was formerly known as Dynamics AX – and before that Axapta. The Axapta product was also developed by Navision. There’s also Dynamics 365 Sales, a product that Microsoft developed itself. The first release came in around 2003. Finally we have Dynamics 365 Customer Service, Field Service and Marketing. These were brought to market more recently.

What makes the Microsoft Dynamics 365 family different to the business applications offered by other vendors?

One of the main reasons that makes Microsoft Dynamics 365 different and better compared to other vendors is the strength of its individual products. Each product offers deep customisation and rich functionality; they can be expanded as and when necessary to offer more capabilities. In addition to this, they’re available globally – no need for anything to be installed to a machine on-site.

There’s also Microsoft Azure, Microsoft’s cloud-based computing service for building, testing, deploying and managing services. Microsoft continues to invest in Azure, ensuring it’s up-to-date and suitable for the digital-first world of today. Only Amazon and Google come close in terms of scale of infrastructure, but neither offer business applications.

And let’s not forget Microsoft Office; almost everybody uses it and whilst other business application vendors integrate with Office, Microsoft consistently does a better job of joining up its own products.

Finally, The Power Platform: Power Apps, Power Automate and Power BI. These applications make one powerful business application platform, providing quick and easy app building and data insights.

What is Dynamics 365 doing for our customers?

We know just how great Dynamics 365 Business Central is but don’t take just our word for it.
As one of the best Microsoft Dynamics 365 Business Central partners and resellers, we’ve helped a lot of businesses to make the most of the ERP solution, enabling them to improve processes and scale!

We thought it would be worth sharing a few of our success stories with you so you can get a better idea of what Dynamics 365 is and how it can help you:

Is Dynamics 365 what you want for your business?

That concludes what Dynamics 365 is and some of the business applications it has to offer. If you want to find out more about the platform and how it can be used to empower your business, check out our Dynamics 365 Business Central guide. It has everything you need to know!

Also, if you’re considering Dynamics 365 Business Central, make sure you check out our 'Ultimate Guide'!