Sales teams using Business Central often find themselves constrained by tools that weren’t designed with them in mind. Pipeline visibility is limited, and integration with Outlook, Teams, SharePoint, and Office365 is patchy at best. There’s no simple way to view a timeline of client interactions, and collaboration across departments suffers.
Salespeople are left navigating a finance-first system that exposes critical back-office data, while finance teams are bogged down by prospects and non-customers cluttering their core accounts platform. The result? Frustrated teams on both sides, and a system that slows down growth instead of enabling and driving growth.
Why Dynamics 365 Sales?
Dynamics 365 Sales is a CRM built specifically for sales productivity. It offers a structured, end-to-end sales process with lead and opportunity tracking, forecasting, and intelligent insights powered by AI. Copilot for Sales brings predictive recommendations and automation, while seamless integration with Microsoft 365 tools ensures your team can collaborate effortlessly.
Unlike Business Central’s embedded sales features, Dynamics 365 Sales provides a centralised view of customer interactions, tailored reporting for sales roles, and a scalable platform that grows with your business. It’s the CRM your sales team actually wants to use to support sales forecasting and your finance team will appreciate the clarity it brings.
Introducing 4Start
4Start is a fully integrated Dynamics 365 Sales and Business Central solution on the market.
4Start is Node4’s implementation of Microsoft Dynamics 365 Sales, designed specifically for organisations already using Dynamics 365 Business Central. By integrating these two powerful platforms, 4Start enables your business to streamline the entire quote-to-cash process, improve collaboration between sales, finance, and operations, and automate key workflows to accelerate deal closure. For organisations not using Business Central, 4Start is also available as a standalone solution for Dynamics 365 Sales, offering the same robust functionality, rapid deployment, and fixed-price delivery model to help you drive sales efficiency and ROI.
How 4Start Works
Delivery is structured and efficient. It begins with a solution walk-through and environment setup, followed by a focused build phase where key forms, views, dashboards, and business process flows are optimised for your requirements. Integration with Business Central is included as an option. Light weight training, testing, and go-live support ensure a smooth transition, and post-GoLive hyper-care keeps your team supported.
This approach keeps things predictable, outcome-driven, and fast so you start seeing value immediately.
Is 4Start Right for You?
If you’re part of a growing company or your team is ready to adopt Microsoft best-practice features without heavy customisation, 4Start is your bag. It’s ideal for organisations that want to unlock core CRM value quickly and expand on functionality as needed. Even if you are using spreadsheets to manage your sales, 4Start: Dynamics 365 Sales Only can unlock the power of decision-based selling and Al power. Please contact Node4 to ensure 4Start aligns with your business needs and infrastructure.
For those with complex integration needs or bespoke requirements, Node4 would need to understand your strategic goals and provide a comprehensive methodology rather than 4Start.
Contact us on moreinfo@thenavpeople.co.uk
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