Harding Retail

TNP help Harding’s online sales set sail

The wind in their sales

Established in 1930, Harding Retail collaborate with over twenty-two cruise brand partners to create a ‘world class shopping experience’ through retail shops stocking brands such as Tag Heuer, Jo Malone and Radley. Harding wished to find a platform where they could manage specific B2B seasonal sales with partners and also use said platform internally for staff sales. It was also beneficial to open up the option for B2C sales in the future.

Harding needed a website integration that could handle large volumes of data and support their continued growth. The system also needed to integrate with their current and new business systems with minimal impact on the business and offer increased opportunities through a better customer experience.

Turning the tide

As Harding Retail’s Dynamics NAV partner, TNP assembled an implementation team of domain experts, which included Bruce, Kevin, Nathan and Darek who took on the challenge to fulfil the vision that Harding were trying to achieve.

Low cost and high value

Darek, Project Manager, talks of how this team proposed and delivered a Sana e-commerce solution in a cost-effective manner while still delivering exactly what the business needed. "Based on our presentation, the team at Harding chose Sana and we were able to deliver it in less time than originally anticipated due to the great teamwork by both parties throughout the project", Darek says, a PM who is exceptionally pleased and proud of the result.

Bridging to Business Central

Darek describes Bruce as a "great out of the box thinker", his way of thinking helped design and deliver a bridging solution – a method of passing data between their ageing Dynamics NAV system and a new Dynamics 365 Business Central solution. This meant the majority of their users could continue using the older system while Business Central handles the integration to the Sana platform. It was important to take this approach due to the limitations of integrating Sana with older versions of Dynamics NAV, the TNP bridge meant that an upgrade of their core solution wasn’t required to achieve their goals.

Increased sales orders, less administration

Orders placed on the web now reach the old platform via Business Central and Sana where they are processed, with items and customer specific product collections being passed to Business Central and published by Sana. By using Sana, Harding have increased sales order volumes, reduced processing and fulfilment times, and eliminated risks such as manual handling of credit card transactions or complex and potentially error prone data extractions from spreadsheets and third-party imports. As a result, staff are reaping the rewards of this success, with less administration necessary and productivity benefitting hugely.

Plain sailing

"The project went absolutely brilliantly, as well as saving the customer’s time, we also saved ten days of the estimated budget," says Darek. TNP were able to call on three staff members with ‘hard working attitudes’ and the know-how to come up with great ideas on how to deliver a solution. By using a bridged approach to Sana, the TNP team were able to utilise the investment in the older Dynamics NAV solution, while giving Harding their first step toward a full migration to Business Central.

Harding have been left with a very high opinion of the team from TNP and a solution that delivered above and beyond the expectation. The end result was the product of a great team effort and the relationship between partner and customer is in a really good place. New projects are already in progress and the success enjoyed thus far is only the tip of the iceberg.

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In a Nutshell


Harding Retail



Business requirement

A website integration able to handle large volumes of data and support continued growth. Must also integrate current and new systems with minimal impact on business


An integrated Sana eCommerce and Dynamics 365 Business Central solution resulting in increased sales order volumes, reduced processing and fulfilment times, and eliminated risks such as manual handling of sensitive data

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