Microsoft Dynamics 365 Licensing

When it comes to licensing Dynamics 365, it’s refreshingly straightforward, but getting it right matters. Every product in the D365 suite is licensed through Office 365, and you’ve got two main options, either assign licences directly to individual users, or apply them across your 365 tenant.

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Dynamics 365 Licensing Made Easy

One platform, two powerful ways to control access!

Whether you're looking to customise how individuals use Dynamics, or scale functionality across your entire organisation, Microsoft’s licensing options have got you covered. Understanding the difference between User and Tenant licences can help you build a setup that actually supports the way your business works, not just the way it was installed.

User Licences - Flexible Access, Tailored Control

User licences are assigned to individuals and work across all devices—perfect for personalising access based on roles. From single-level products like Dynamics 365 Human Resources and Commerce, to tiered options in Sales and Customer Service (think Professional vs. Enterprise), you can choose exactly what each team member needs. There’s even a Premium edition of Sales for businesses that want all the bells and whistles. Device licences also fall under this category, letting multiple users share access from a single machine. Easy to manage in Office 365, designed to keep your people productive.

Tenant Licences - Scalable Functionality, Organisation-Wide

Tenant licences apply across your whole Office 365 environment. No need to assign per user as everybody gets access, instantly. Products like Dynamics 365 Customer Insights and Marketing follow this model, letting your entire organisation tap into shared insights and features. Some apps, like Supply Chain Management, offer hybrid licensing: assign users for core access, add tenant licences for capacity boosts like extra Assets. It’s smart, flexible, and built to grow with you.

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The CRM that actually fits the way your business works!

CRM isn’t just one app, it’s a suite of tools built to help you manage sales, service, marketing, field operations, and more. And with flexible licensing options, you can tailor access to match your team’s roles, not just their job titles.

D365 Sales & Customer Service - Tiered to Fit Your Team

Dynamics 365 Sales and Customer Service come in three flavours: Professional, Enterprise, and Premium.

Professional - is ideal for smaller teams, covering the essentials like lead-to-opportunity tracking and case management with SLAs
Enterprise - adds structure: team goals, forecasting, surveys, scheduling, offline access, and Copilot-powered AI
Premium - takes it further with predictive forecasting, relationship analytics, and full contact centre capabilities

D365 Field Service - Built for the Front Line

Field Service has one main licence covering everything from work order creation to dispatch and mobile access. It now includes Remote Assist and 3D Guides to support complex tasks. Need to bring in external contractors? There’s a licence for that too.

D365 Customer Insights

Customer Insights (formerly Marketing) runs on a tenant-wide licence, giving everyone access to segmentation, bulk comms, personalised journeys, and event management.

D365 Contact Center

Contact Center is the newest addition, supporting inbound comms across voice, SMS, WhatsApp, Facebook, and chat, all in one interface.

Choose from three licences:

Contact Center Digital - for digital channels only
Contact Center Voice - for voice calls only
Contact Center (Full) - for both digital & voice

D365 Project Operations

Project Operations is perfect for professional services firms, one licence covers sales, project management, resourcing, and accounting.

D365 Team Member

Team Member licences are for users who need to contribute but don’t need full access. They can update accounts, contacts, activities, and submit time entries.

General Licensing Notes

Most users only need one licence, but if someone wears multiple hats, attach licences let you add extra functionality at a reduced cost. And yes, every licence includes read-only access to data outside its scope, so users can see what they need without over-licensing.

Customer Insights Attach Licence

If you’ve got 10+ full user licences across Dynamics 365 (Sales, Business Central, Finance & Ops), you can add Customer Insights as a tenant-wide attach licence, giving your whole team access without breaking the bank.

It's not one-size fits all Licence type

Licensing across the Dynamics 365 suite isn’t one-size-fits-all, and that’s a good thing. Whether you’re equipping a single user, a whole department, or your entire organisation, Microsoft offers flexible options to match the way you work. From tailored user licences to powerful tenant-wide access, it’s all about choosing what fits your business best. If you’re not sure where to start, we’ll help you cut through the noise and build a setup that’s right for your team, your goals, and your budget.

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