Tangle Teezer, inventors of the innovative and award-winning de-tangling hairbrush favoured by celebrities including Emma Watson and Cara Delevingne, has successfully deployed Microsoft Dynamics NAV as part of a global roll-out of the new ERP system. It has integrated the solution with three business-critical systems: the NetEDI retail ordering system, the eCommerce web platform powered by Magento and its own in-house designed serialisation solution developed to identify potential counterfeit products in the supply chain. Since going live with the support of The NAV | 365 People just five weeks ago, on time and under budget, Tangle Teezer has witnessed far greater visibility of data and regional activity, introduced smoother processes and increased efficiencies.
Rapid business growth combined with a multitude of disparate systems drove Tangle Teezer to seek one integrated solution to simplify the IT infrastructure and ordering processes and bring agility to the company’s global business operations. They selected The NAV | 365 People after a strong recommendation from partner NetEDI and because the company could demonstrate it best met Tangle Teezer’s business requirements and offered the right cultural fit when compared with other competitors in the marketplace.
Dan Nicholson, Head of IT at Tangle Teezer commented, ‘What impressed us most is The NAV | 365 People approach to doing business. That their priority lies in making our solution and our business a success rather than theirs really comes across. It’s so obvious they are looking for a long-term relationship rather than short-term monetary gain. They are a caring, good bunch of people. Their team is brilliant and I really can’t fault them.’
Since going live with the Microsoft Dynamics NAV solution from The NAV | 365 People, Tangle Teezer has introduced a slicker customer onboarding process. It now takes only two systems and one month, versus the original eight months, to welcome new customers to Tangle Teezer, address their questions and concerns and ensure they are comfortable with the organisation’s processes and services.
Similarly, the company has dramatically reduced the administrative time associated with completing month-end reports by taking advantage of Microsoft Dynamics NAV’s superior out-of-the-box reporting functionality. Most importantly, Tangle Teezer has managed to integrate The NAV | 365 People solution with three business critical systems - on time but under budget - very rare for IT projects.
Next on the horizon is expanding the system in a more dynamic way. Tangle Teezer plans to make Dynamics NAV an intrinsic part of Strategic Account Planning by using it to log sales leads and future opportunities and even aid decision-making on future product lines, sales forecasting and ultimately improve customer relationships.
Ian Humphries, Managing & Product Director at The NAV | 365 People concluded: ‘Fast-growing international companies like Tangle Teezer want complete control over their systems and processes. They rely on our knowledge and expertise to gain maximum visibility of their business operations and drive proactive decision-making. Our ability to create a highly integrated, more efficient technology framework for Tangle Teezer has resulted in tangible time savings, savings which talented staff can redirect to more rewarding activities that contribute strategically to the overall business.’
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About Tangle Teezer
Tangle Teezer is a British manufacturer of detangling hairbrushes for home consumers and salon professionals. Established in 2007, the brushes are today sold in 85 countries and used by celebrities like model Cara Delevingne and actress Emma Watson. It’s estimated that one Tangle Teezer hairbrush is sold every minute from High Street stores like Boots and the company’s extensive international network of distributors.
The quirky but highly efficient range of de-tangling hairbrushes
For more information visit: www.tangleteezer.com
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