Shiner

Extreme sports distributor, Shiner, successfully leaped into the B2C online world after a free Health Check from TNP saved it an expensive and unnecessary upgrade. Much to Shiner’s delight, it already had the functionality it needed in its Microsoft Dynamics NAV platform.

Shiner’s been supporting the skateboarding community since skateboards hit the European market back in the 70s. The story goes that Shiner’s founder went on a trip to the US and bought back new-fangled toys for his kids – wooden planks with wheels. The toys went down a storm with his children and their friends, so he went back and bought more … and Shiner, the UK’s leading distributor of skateboards was born!

With a booming business trading B2B, Shiner recently decided to venture into the world of B2C sales. Using nHanced eComm from TNP alongside Magento, Shiner were ready for Black Friday. The huge volume of orders received exceeded Shiner's expectations.

Watch our video to see the benefits of an excellent working relationship between customer and partner. You can also find out more about Shiner’s race into the B2C online world here.